Milwaukee Theater District Consulting Competition

Led cross-functional team of 4 as Creative Strategy lead with Visit Milwaukee, crafting a positioning statement, campaign theme and tagline tailored towards millennial and Gen Z personas—resulting in 1st place recognition.

Conducted in-depth analysis of travel trend, psychographic and demographic data to shape a compelling marketing campaign addressing key consumer pain points.

Designed an integrated digital strategy including social media ads, email campaigns and influencer partnerships—allocating a mock $10,000 budget for maximum ROI while applying feedback from draft phases to achieve a final score of 88%.

Delivered an engaging Canva presentation and 25+ page report showcasing marketing process, emphasizing storytelling, consumer segmentation and experiential marketing activations including an interactive “Thank You, 5” photo booth across the Midwest.