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International Marketing Plan Project
Project type
Presentation & Report
Date
November 2024 - December 2024
Location
Milwaukee, Wisconsin
Co-authored a 15-page report and developed a 15-slide presentation evaluating COACH’s export potential in Tunisia, earning a 91% for strategic clarity and analysis.
Led justification and 9-month execution plan for exporting COACH bags to Tunisia, analyzing high impact market opportunities and threats.
Outlined and presented 3 measurable marketing goals projecting 30% sales growth and 5,000 social media followers, supported by a month promotional strategy leveraging partnerships.
Revised written and visual deliverables ensuring flow and clarity, leading team to win 100% for marketing mix development and 90% for strategic formatting and budget planning.
